IVG
IVG vape stands for "I Vape Great". The brand launched in 2016 from Preston, Lancashire under parent company Acme Vape Ltd.
Ten years on, IVG ships to more than 100 countries from its UK manufacturing base. Every product is MHRA-registered and TPD compliant before it leaves the factory.
Ecigone has stocked IVG since the early bottled e-liquid days and now carries the full prefilled pod range, refillable kits, nic salts and shortfills.
IVG Vape Range: Every Family in One Place
The IVG vape range now spans six prefilled pod kit families plus two e-liquid families. Each one targets a different vaper, so the right pick depends on puff count, refill style and flavour preference.
Here is how the IVG range breaks down across the kits we stock.
Puff counts are approximate and vary with draw length and vaping style.
How Each IVG Range Compares
The IVG 2400 is a 4-in-1 pod kit. One device holds four prefilled pods at once, so you can switch between flavours with a slider. Ideal if you get bored of one taste fast.
The IVG Pro family runs on the 12ml Pro pod platform. The Pro 10K kit pairs with three Pro 12 pods to deliver roughly 30,000 puffs end-to-end. Largest flavour library in the range.
The IVG Smart Max uses auto-feed pod technology. A 12ml reservoir tops up the 2ml pod chamber on its own as you vape, so you never see a "low liquid" stutter.
The IVG SAVR targets compact-pocket vapers. 3,000-puff prefilled pods, slim body, sub-tenner starter price. Closest IVG product to a traditional pod kit in feel.
The IVG XL 35K is the big-format option. Two 10ml refill containers ship with each pod set, giving you 22ml of liquid and around 35,000 puffs per refill cycle.
The full IVG pods umbrella covers every IVG refill format on one page, but IVG pods are platform-locked: 2400 pods only fit 2400 kits, XL 35K pods only fit XL kits, and so on. Pro 12 and Smart Max are the one exception, both sharing the same Pro pod.
IVG Flavours: 100+ Recipes, One House Style
IVG vape flavours land in five buckets: fruit, ice, fizzy, menthol and dessert. Fruit and ice mixes dominate the prefilled pod range, while the bottled e-liquids lean a little more into tobacco and bakery.
Blue Raspberry Ice is the runaway top seller across every IVG range. Fizzy Cherry, Classic Menthol, Strawberry Watermelon and Lemon Lime round out the regular bestseller list.
Some recipes have been with IVG since launch. Summer Blaze and Riberry Lemonade arrived in 2017 and still sell every week. The newer Pro 12 line introduced concentrated dessert blends like Vimbo and Strawberry Sherbet that have proved sticky too.
IVG Bottled E-Liquid: Nic Salts and Shortfills
IVG Intense nic salts use a double-concentrate base, so the flavour reads stronger at the same 10mg or 20mg nicotine level. Works with any refillable MTL pod kit. The drop-in option if you have moved off prefilled pods.
IVG 100ml shortfills are 70/30 VG/PG blends aimed at sub-ohm tanks. Each 120ml bottle ships with 100ml of 0mg e-liquid and headroom for two 10ml nic shots. Better suited to higher-wattage refillable kits.
The bottled range overlaps with prefilled flavours but adds tobacco, custard and bakery profiles you cannot get in pod form. Useful if you want IVG taste in a tank.
Quality, Testing and UK Compliance
Every IVG e-liquid is third-party lab tested through ISO 9001 certified facilities. The brand publishes batch test reports to retailers on request.
IVG recipes do not use diacetyl, acetyl propionyl or acetoin. The flavour house phased those compounds out years before UK rules required it.
UK rules cap nicotine pod kits at 2ml and bottled nic salts at 10ml. IVG products were built around those numbers from launch. Every SKU we stock has an MHRA notification number on file.
Shortfills sit outside TPD nicotine limits because they ship 0mg. You add a nic shot at home to lift them to 3mg in the bottle.
IVG also stocks in Tesco, Asda, Morrisons, Sainsbury's and most UK forecourts. That high-street presence is a useful authenticity check: the same SKU codes match across retailers.
Awards, History and What Sets IVG Apart
IVG has picked up 50+ international awards. Ecigclick named the brand UK E-Liquid Brand of the Year in 2019, 2021 and 2022. The 2025 Innovation of the Decade award followed the launch of the rechargeable Pro pod platform.
That award track record matters because it sits behind genuine R and D spend. Parent company Acme Vape invested heavily in a new Preston HQ in 2024 and added 150 jobs to the production line.
For shoppers, the practical takeaway is consistency. The same flavour spec runs across pods and bottled liquids, so a Blue Raspberry Ice in a 2400 pod tastes the same as in a 10ml Intense bottle.
Which IVG Vape Should You Pick?
If you switch flavours often, the IVG 2400 with its 4-pod slider is the easiest entry point. Pick one starter kit and trial four tastes at once.
If you want the longest battery life and biggest flavour menu, the Pro 10K is the volume seller. Three Pro 12 pods will see most vapers through three to four weeks.
If you hate dry-hit warnings, Smart Max auto-feeds liquid into the pod chamber as you vape, so flavour stays steady right t
