A Small Team That Packs a Big Punch
We're not a big corporation. We're a small, tight-knit team with big buying power and low overheads — which means the best prices for you. We've always believed that vaping is a path not only to stop smoking, but over time, to become nicotine-free.
Whether you're picking up your first pod kit or building custom coils on a high-end mech mod, we've got you covered. We serve beginners, intermediate vapers, and advanced hobbyists — and we work closely with specialist hobbyist vaping brands to stock exclusive products you won't find anywhere else. From disposable alternatives and nic salts to RTAs, RDAs, and squonk mods, Ecigone is the biggest overall online vape store in the UK covering the full spectrum.
Shane
Founder & Marketing Director
Started Ecigone in 2014 from a garage with an eBay store and a small batch of products from China. Shane quit smoking through vaping over a decade ago and has driven the brand from a one-man operation to a five-time award-winning UK vape retailer. Leads SEO, marketing strategy, and the full custom site build.
Ellie
Co-Founder & Operations Director
Co-founded Ecigone alongside Shane. Runs the entire operation — warehouse, customer service, logistics, and team management. Works 7 days a week and still jumps on live chat and emails to help customers directly. The backbone of everything that happens behind the scenes.
Charlotte
Operations Manager
Ellie's second-in-command. Charlotte manages all warehouse staff and oversees thousands of daily orders. She keeps same-day dispatch running 7 days a week and still finds time to help with customer queries on live chat and email. The reason orders go out fast and accurately.
Mike (Mayank)
Lead Developer
As Lead Developer, Mike has brought features to the site that others said weren't possible. Part of Shane's close-knit backend team, he works day and night — sometimes 7 days a week — building a full custom site with unmatched speed and features designed to give customers the best experience from search to checkout.
Conor
SEO Implementer
The newest addition to the team. Conor handles on-page optimisation, cannibalisation fixes, and technical SEO implementation. Working alongside Shane on the 19-issue cannibalisation fix document and live PDP optimisation using GSC data. Brings fresh energy to the SEO execution phase.
Laurie
Head of Customer Service
Leads the customer service team with a focus on fast, helpful responses. Laurie ensures every query gets handled with the same care whether it comes through live chat, email, or phone.
Jayne
Accounts Manager
Keeps the financial side of Ecigone running smoothly. Jayne handles accounts, supplier payments, and financial reporting — the numbers person who makes sure everything adds up.
Katrina
Content & Design
Creates content and handles design work across the site. Kat's UX design skills have played a massive role in improving the customer journey. Her combination of technical skills and creative vision brings fresh energy to Ecigone's digital presence.
On top of the five Ecigclick wins, we've picked up over 30 additional awards from across the vaping industry — covering customer service, retail standards, best e-liquid range, and innovation. All voted for by real customers and industry judges. Not bad for a team that started in a garage.
Lowest UK Prices
Small team, big buying power, low overheads. We pass the savings directly to you. If you find it cheaper elsewhere, we'll match it.
7-Day Service
We dispatch and deliver 7 days a week. Live chat 8am-8pm daily. Over 70,000 reviews and a 79% customer retention rate.
The Quit Smoking Mission
Every product we sell is part of a bigger goal — helping people quit smoking and eventually become nicotine-free. That's why we started and why we're still here.