E-Liquid & Vape Juice UK

E-Liquid & Vape Juice UK

E-liquid (also called vape juice or e-juice) is the flavoured solution that powers every vape kit in the UK. It's made from four ingredients - propylene glycol (PG), vegetable glycerine (VG), food-grade flavouring and nicotine. When a coil heats it inside your kit, it turns into the vapour you inhale.

That's the whole product. What changes between bottles is the format, the strength, the flavour and the kit it's designed for -.

Best Vape Juice 2026: Our Top Picks

Five vape juices our customers reorder more than any other this year. All three nicotine strengths in stock where applicable:

Browse the seven e-liquid types below or jump straight to nic salt e-liquid, shortfill e-liquid, bar salts, 50/50 shortfills, prefilled-pod-style vape juice or pod salts.

Vape Juice for Beginners

New to vaping or switching from prefilled pod kits? Start with a beginner pod kit paired with 20mg nic salt vape juice or a 20mg bar salt e-liquid. Both come in 10ml bottles, both run smoothly through pod kit coils and both deliver the throat hit ex-smokers expect.

Stick to fruit, menthol or tobacco flavours for your first bottles since these are the easiest profiles to get on with. Avoid sub-ohm shortfills until you've moved up to a proper sub-ohm tank, as the high VG juice will clog pod kit coils. Most beginners find their settled strength within a fortnight.

What is the Difference Between Vape Juice and E-Liquid?

Vape juice and e-liquid are the same product. So are e-juice, ecig liquid, vape liquid, vape fluid and electronic cigarette liquid. Different shoppers and brands use different names, but the bottle on the shelf is the same: a mix of VG, PG, flavouring and (in most cases) nicotine.

We use "vape juice" and "e-liquid" interchangeably across the site so you'll always land on the right product, no matter which term you searched.

E-Liquid Types Explained

Some shoppers call it ecig liquid, vape fluid, e juice, vape oil or electronic cigarette liquid. Same product, different names. Each format below suits a different kit, vaping style and nicotine preference.

Nicotine Salt E-Liquid

Nic salt e-liquids absorb faster than freebase and feel smoother on the throat. You won't get the harsh hit at 20mg that freebase gives you. A solid pick if you're switching from cigarettes or moving off prefilled pod vape kits.

Available in 5mg, 10mg and 20mg in TPD-compliant 10ml bottles. Most use 50/50 VG/PG and run in pod kits and MTL tanks at 0.6Ω to 1.2Ω. Top brands include ELFLIQ, Lost Mary Nic Salts, SKE Crystal and IVG.

Our nic salts guide covers it in more detail.

Bar Salt E-Liquid

Bar salts recreate the exact recipes from Elf Bar, Lost Mary and Crystal Bar prefilled pod vape kits in 10ml refillable bottles. Same flavour, fraction of the cost. Each bottle typically lasts several refills depending on usage.

All bar salts run at 20mg nic salt, 50/50 VG/PG and work with any refillable pod vape kit. Top brands: Drifter Bar Salts, Just Juice Bar Edition, Riot Bar Edition, Elux Legend Nic Salts, Bar Juice 5000.

Shortfill E-Liquid

Shortfill e-liquids are larger 0mg bottles with headroom for nic shots. Add your own shots to set the strength. Sub-ohm vapers go through vape juice fast, so shortfills give better value per ml than 10ml bottles.

Available in 50ml, 100ml and 200ml. One 18mg nic shot in a 50ml bottle gives you 60ml at 3mg. Two shots in 100ml gets you 120ml at 3mg.

Most shortfills use 70/30 high VG for cloud production. Some brands also offer 50/50 shortfills for pod kit users who want bigger bottles. Top brands: Doozy Vape, Zeus Juice, Nasty Juice, Wick Liquor.

50/50 Vape Juice

50/50 vape juice blends equal parts VG and PG. You get moderate clouds, good flavour and a clear throat hit. The thinner consistency wicks properly through pod kit coils without clogging.

Works in any pod vape, starter kit or MTL tank.

Available in 10ml nic salt bottles or as 50/50 shortfills for bigger volumes at lower nicotine.

High VG E-Liquid

High VG e-liquids use 70/30 ratios or higher. Thicker juice means bigger clouds and a smoother throat hit than 50/50 mixes. You need a sub-ohm kit to vape high VG vape liquid properly because it won't wick through small pod kit coils fast enough.

Most come as shortfills at 3mg or 6mg post-shot. Cloud chasers running sub-ohm tanks below 0.5Ω at higher watts get the best results. Top brands: Zeus Juice, IVG, Wick Liquor, Supergood.

Freebase E-Liquid

Freebase e-liquid is the original vape juice formula and still popular with ex-smokers who want a stronger throat hit. Hits harder than nic salts at the same strength. A lot of switchers prefer freebase because it feels closer to a cigarette.

Available from 3mg up to 18mg. Works in pod kits, starter kits and MTL setups.

Nicotine Shots and Longfills

Nic shots are 10ml unflavoured nicotine you add to shortfills. Most are 18mg freebase or 20mg nic salt. Longfills are concentrated flavours in larger bottles with room to add nic shots and base.

A typical longfill is 20ml of concentrate in a 60ml bottle. Pick freebase shots for a throat hit, salt shots for a smoother finish.

Unflavoured E-Liquid

We stock plain VG/PG base liquids with and without nicotine. Unflavoured vape juice works as a DIY mixing base or on its own when you just want the nicotine without taste. Available in different strengths and VG/PG ratios.

E-Cig Liquid

E-cig liquid is the older name for the bottles that fuel an electronic cigarette. Today most shoppers say e-liquid or vape juice, but ecig liquid still pops up especially among ex-smokers. We stock both modern formats (nic salts, bar salts, shortfills) and traditional ecig liquid formulas like 50/50 freebase that match what older cigalike e-cigs used.

Vape Oil vs Vape Juice

Vape juice is the legal, regulated nicotine liquid you put in a vape kit. It's a water-soluble mix of VG, PG, flavour and (usually) nicotine. "Vape oil" is a different category and not what you want for a standard vape kit.

Oil-based vape products usually refer to THC oil or unregulated cannabis oils, both of which are illegal in the UK and unsafe to inhale through nicotine vape hardware. If you searched for vape oil expecting the liquid that goes into your e-cig, you want vape juice or e-liquid instead.

We don't sell THC oil, CBD vape oils or any oil-based inhalable.

VG and PG Ratios Explained

Vegetable Glycerine (VG) and Propylene Glycol (PG) are the two base liquids every vape juice is built on. VG is the thicker, slightly sweet ingredient that produces the visible vapour clouds. PG is thinner, carries flavour better and delivers the throat hit ex-smokers recognise.

The ratio printed on every bottle (50/50, 60/40, 70/30, 80/20) tells you which one dominates and which kit it's tuned for.

If you can't see a ratio on the bottle, assume 50/50 for nic salts and 70/30 for shortfills. Mixing high VG into a pod kit clogs the coil. Mixing 50/50 into a sub-ohm tank floods it.

Match the ratio to the resistance.

Vape Juice Flavours

Hundreds of vape juice flavours in stock across every profile. Pick a profile, then narrow down by brand, strength or kit type. Vape liquid flavours vary by brand: some focus on fruity recipes, others on tobacco, dessert, drinks or menthol.

Browse a brand collection to narrow down further: Elf Bar, Lost Mary, IVG, Hayati, Elux and Doozy Vape.

Vape Liquid Flavours by Profile

Vape liquid flavours fall into six main profile groups. Pick the profile that matches your taste, then narrow by brand or format.

Fruit: The biggest profile. Mango, watermelon, blue raspberry, lemonade and tropical mixes. Works in every format and every kit.

Browse fruit vape flavours or Lost Mary nic salts for the most popular fruit recipes.

Ice and Menthol: Cooling notes layered over fruit, mint or pure menthol. The most refreshing pick for warmer weather. Browse menthol vape flavours for the full range.

Tobacco: Virginia, Cuban, RY4 and roll-up profiles for ex-smokers who want a familiar taste. Best in nic salts and freebase. Browse tobacco vape flavours.

Dessert: Custards, doughnuts, cheesecakes, biscuits and cream-based recipes. Best in high VG shortfills run on sub-ohm kits. Browse dessert vape flavours or Doozy Vape for the strongest dessert range we stock.

Drinks: Cola, lemonade, energy drink, slush and cocktail recipes. Refreshing all-day vapes that work in every format. Browse drink vape flavours.

Sweet and Candy: Bubblegum, cola bottles, sherbet, gummies and confectionery profiles. Best in nic salts and bar salts. Browse candy vape flavours.

Shortfill Value Comparison

Shortfills give you the cheapest vape juice per ml in the UK. Live prices vary by brand and any active multibuy deals - here's how the formats compare on volume and cost-per-ml:

Heavy vapers going through 60ml or more per month save the most by switching from 10ml bottles to 50ml or 100ml shortfills. Sub-ohm users running 60 to 120ml monthly recoup the upfront cost in days. Even pod kit users vaping 30ml+ per month save by moving up to 50/50 shortfills with their own nic shots.

Click any shortfill listing for live pricing and current multibuy deals.

Match Your Vape Liquid to Your Kit

Wrong vape liquid in the wrong kit causes burnt coils, leaking and bad flavour. Pick by coil resistance:

Pod kits need thinner vape juice to wick properly. Use 50/50 nic salts or bar salts. Thick liquid in a pod causes dry hits and burns the coil.

Sub-ohm tanks need high VG e-liquid for cloud production. Thin 50/50 floods sub-ohm coils and causes spitting.

Our guide on how to choose the right vape juice covers compatibility in full detail.

Nicotine Strength Guide

Pick your nicotine strength based on what you smoked and what kit you run. Our full nic salt strengths guide walks through it step by step.

Switching from a prefilled pod vape kit? Start with 20mg nic salt vape juice in a refillable pod vape kit. That matches what most prefilled kits used.

Drop the strength later once you've settled in.

Is E-Liquid Legal in the UK?

Nicotine e-liquid is legal to buy and sell in the UK provided it meets TPD (Tobacco Products Directive) rules. The headline limits are: 10ml maximum bottle size for any liquid containing nicotine, 20mg per ml maximum nicotine strength, and child-resistant tamper-evident packaging.

Every product must be notified to the MHRA (Medicines and Healthcare products Regulatory Agency) before it can be sold. Shortfills get round the bottle-size cap by being sold at 0mg with separate nicotine shots, which is fully compliant. You must be 18 or over to buy e-liquid in the UK.

Every Ecigone listing is TPD compliant and MHRA notified.